Principles of Marketing

Author: sharma.anjali

Added: November 24, 2010

Views: 238

Downloads: 5

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Organisation/Institute: Maharani\'s College

Categories: Marketing

Tags: ADVERTISING, Marketing, positioning, Product, SEGMENTATION, selling, services, targeting

Description:

The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return is known as Marketing.